Korean girl group 2NE1 is one of the driving forces in K-pop’s international expansion: The quartet was the first Korean female group to stage a world tour; will.i.am snagged them for his #willpower LP, which also boasted guest spots from Britney Spears, Justin Bieber and Miley Cyrus; plus, the girls have 5.8 million Facebook ‘likes’ and 1.9 million YouTube subscribers.
With such accolades, it’s a wonder why the phenom has only dropped one full-length album in the five years since their 2009 debut single. Fuse News was in South Korea as part of our ongoing FUSE LOVES SEOUL: From K-Pop to Hip Hop week, where the girls told us they opt for quality over quantity.
“One of the reasons is we want to focus on each and every song,” explains the group’s leader CL, who dropped a blazing, hip-hop solo single in May. “We want every song to have a video, have a concept and have a message and have the right performance style.”
The girls dropped three singles last year—”Falling in Love,” “Do You Love Me?” and “Missing You,” earning a combined 35 million YouTube views—further upping the hype for the record. “To me, an album is like a footprint,” CL adds. “It’s legacy.”
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